The holiday season is upon is. Well, it’s more than upon us; we’re entrenched in it and have been, really, since before Thanksgiving, thanks to retail marketing.

During this time of year, I avoid shopping like the plague. The throngs of people on the roads and in the stores make me so anxious that I’ll do almost anything not to be around them. I’ve never understood those people who get up at 3am to be the first in line for Black Friday. To me, that’s like getting up early to be the first in line for the torture chamber.

Nuh uh. Not me.

When I think of all the pushing and fighting and waiting in endless lines, it does nothing but stress me out. Case in point, last night I had to go to GameStop and PetSmart for a quick game purchase and some pet food. Both places are in the same shopping center, which is about five minutes from my house, and I was literally in GameStop for less than two minutes — PetSmart for about five — but because of the ridiculous holiday traffic, it took me an hour and a half to get home. (I sat through 11 red lights at one intersection!)

The blatant commercialization surrounding this holy holiday has become worse and worse each year, until now, some Christmas advertisements begin gracing our TV sets and radios in early September. For many, Christmas has stopped being a celebration of the birth of Christ but an excuse to give and get presents. The sad thing is that, in our disposable, immediate gratification, get-what-you-want-and-get-it-right-now society, gift giving has become so difficult that there’s no joy in it anymore. It’s not like the old days when we lived more frugally and rarely got extras for ourselves; these days “I get what I want” is a way of life, leaving gift buyers scratching their heads trying to come up with just the right gift. Then, on Christmas day, as they hope against hope that the gift recipient will love what he or she got, they’re often disappointed by the lackluster response.

Because of all this, about five years ago, our family decided to stop giving gifts to one another for Christmas. I have to admit that the first year was strange, but as the years have progressed, we’ve all noticed something universal for each of us.

The meaning of Christmas has returned for us.

The focus is back on love and the joy of just being together. We have a wonderful meal. We talk. We laugh. We hug. We tell stories about old times and about family members and friends who are no longer with us. We play dominoes and/or cards. We watch a football game. We enjoy just being together for one of the few days a year when we are able to do that.

Any gift giving we do are for those less fortunate than ourselves; people who have needs that are unmet, people who are alone and/or infirm. People who can’t pay their electric bill, kids who have no shoes, families who have no food for a nice meal. Those are the gifts that truly count. Those are the gifts that mean something.

As the retail world continues to push you into giving them a bigger piece of your hard earned money, consider taking this route. The economy will survive, and you and your loved ones will benefit in ways you never expected.

Try it, and have the merriest of Christmases — from me to you!

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And now, an admission, which may seem — on the surface — antethetical to everything I just said…

In spite of my panning the commercialization of Christmas, I have an admission to make. My favorite Christmas song, next to John Denver’s Aspenglow and The Carpenter’s Merry Christmas Darling, is a commercial jingle that’s familiar to almost every Oklahoman.

My love for the jingle began when I was just a tot growing up in Elk City, OK. We didn’t get many TV channels back then — especially living in a little prairie town in far western Oklahoma — but one of the channels we got if we moved our antenna to just the right spot was an Oklahoma City channel. Each year, starting the day after Thanksgiving, this jingle began playing on that channel, and since it coincided with the Christmas spirit rampup, I associated it with Christmas.

When I was six, we moved to Lawton, OK, a town that didn’t get Oklahoma City channels. For years, as Christmas approached, I always felt like something was missing, but I couldn’t put my finger on it. Then, when I was about 12, we finally moved from the dark ages and got cable. The day after Thanksgiving that year, I was in my room watching TV when the B.C. Clark’s Anniversary Sale commercial came on. I immediately stopped what I was doing and just stood there, transfixed, as waves of emotion came over me — nastagia and joy filled my heart with each note.

I have learned since then that that little jingle means the same thing to many, many Oklahomans. Megan Mullally, a native of Oklahoma City who became a household name when she starred on Will and Grace for many years, sang the jingle on The Tonight Show. It has been sent to service men and women overseas, sung on airplanes full of homesick Oklahomans, performed at school pageants and even in church services. It’s just not Christmas around here without it.

So for those of you who live near and far, here is the B.C. Clark’s Anniversary Sale jingle, so you, too, can share in a little Oklahoma Christmas tradition!